Cle de Peau Beaute, a Shiseido brand, held a global press event held at ArtisTree in Hong Kong on June 6th to announce new products, Le Serum, as well as two new shades for Rouge a Levres lipstick.

Actress Amanda Seyfried, the brand’s spokesperson, was on hand to talk about shooting the brand’s new make-up video. She commented: “The filming of this video was exciting…we had a lot of fun trying out the variety of shades, working on a flawless complexion…”

Le Serum is an anti-aging skin care product. Rouge a Levres is a lipstick with “the texture of roses,” now has two new shades inspired by the colors of roses.

Lucia Pieroni, creative director, Cle de Peau Beaute Make-Up, spoke about the development of Rouge a Levres: “For me, the rose encapsulates the magical power of beauty. From the emergence of the first bud to the shedding of the petals, the rose takes on many subtle and sensual forms.”